From the founder of Smartketing® Group — 30+ years building growth systems that fit your market-s, language-s and culture-s.
From Invisible to Indispensable.
Visibility alone doesn't grow a business. Indispensability does. The 5+1 lever system shows SMEs how to make that shift — methodically, measurably, and without locking into any single tool or agency.
I'm Mathieu Janin. For three decades, I've watched SME owners pour their marketing budget into visibility tactics that don't compound. So I codified the system that does — into a book, 27 companion resources, and 5 paths for those who want to apply it with expert help.
Trusted by SME founders, marketers and growth consultants. 14-day money-back. Lifetime access.
The 5+1 Lever System
Six levers. One framework. Every indispensable SME has mastered them.
ReactivAction™
Wake up clients you already earned
Acquiring a new customer costs 5 to 25 times more than retaining an existing one (according to Harvard Business Review). Most SMEs never even try to re-engage their dormant clients. ReactivAction™ is the system that surfaces them, ranks them by potential, and walks them back into your funnel.
ReputAction™
Turn reputation into a referral pipeline
88% of consumers worldwide trust recommendations from people they know above any other form of advertising (according to Nielsen Trust in Advertising Study). Word of mouth still outperforms every paid channel — when it's systemized. ReputAction™ turns every satisfied client into public proof, and every public proof into a steady stream of qualified referrals.
VisibilAction™
Be seen by the right people, not just more people
Being seen by the wrong people is worse than not being seen at all. VisibilAction™ teaches SMEs how to be seen by the few who can actually buy — and how to compound that visibility into market authority over time.
FindAction™
Get found when prospects are actively searching
Only 35% of SMBs have a Google Business Profile (according to BrightLocal SMB Marketing Report 2025), leaving most invisible to buyers actively searching. FindAction™ is the structured method that puts your business in front of buyers who are already looking for what you offer.
AutomAction™
Automate what should never be manual
Small and Medium businesses using marketing automation experience a 25% increase in marketing ROI (according to SharpSpring research). Some automations multiply your output. Most just multiply your expenses. AutomAction™ separates the productivity multipliers from the productivity sinks — and shows you how to build the right stack for your stage.
FidelisAction™
Build loyalty into a lifetime revenue engine
A 5% increase in customer retention can boost profits by 25 to 95% (according to Bain & Company research). Acquiring a customer is just the start. FidelisAction™ is the loyalty loop that turns one-time buyers into recurring revenue — and recurring revenue into the compounding foundation of indispensability.
Want the full system in your hands?
Get the Book + 27 Resources for $17.99 →What Smartketing® does
We help SMEs grow — by combining strategic advisory, hands-on execution, and a curated selection of the best growth tools on the market. The system has been built and tested over three decades, distilled into a method any SME can apply — with or without expert help.
Method that fits your business
No one-size-fits-all. We start with your reality, your customers, your numbers — then we design the path. The 5+1 lever framework guides every engagement, but the application is always yours.
The right tools, not just our tools
Smartketing® works with leading platforms — but we recommend what works for you, not what we'd prefer to sell. When affiliate relationships exist, we tell you openly. Your interests come first.
Built for accountability
Every recommendation tied to a metric. Every metric tied to a business outcome. We don't sell promises — we build evidence.
THE COMPLETE PACK · LAUNCH PRICE
GET THE WHOLE SYSTEM IN YOUR HANDS
If you want the full system distilled into something you can read this week and apply next week, this is where it lives.
$17.99
$17.99 standard
Launch price. Limited time.
Book alone, or full system?
| On Amazon | Complete Pack | |
|---|---|---|
| Digital book (PDF, 268 pages) | ✗ | ✓ |
| 27 companion resources | ✗ | ✓ |
| Lifetime access + updates | ✗ | ✓ |
| 14-day money-back guarantee | — | ✓ |
| Paperback / Hardcover | ✓ | — |
| Kindle reading | ✓ | — |
| Price | $19.99–$39.99 | $17.99 launch |
✓ 14-day money-back
Not what you expected? Full refund within 14 days. No questions.
✓ Lifetime access
Buy once. Download anytime. Yours forever.
✓ Free minor updates
Corrections and improved resources included.
Five Ways To Apply The System
From self-paced learning to fully-managed engagement — choose the path that fits where you are.
01
Academy
For autonomous learners ready to apply the system on their own.
Self-paced courses, video lessons, and practical exercises covering the full 5+1 lever framework. You learn at your pace, you apply at your rhythm.
02
Kickstart
For SMEs who want to move fast with structured guidance.
A focused workshop format that takes you from "where am I now" to "what's my next 90 days" — with expert input and a clear action plan.
03
DWY (Done With You)
For founders who want a co-pilot on the ground.
Hands-on collaboration where we apply the system together — you keep ownership, we bring the expertise and the pace.
04
Strategic Co-Piloting
For SMEs with growth ambition but no senior advisor in place.
Ongoing strategic advisory at the level of an external CMO — without the cost of hiring one full-time.
05
FullService
For SMEs that need the system run, end-to-end.
Managed engagement where Smartketing® operates the levers for you — from strategy to execution to measurement.
Want to see all five paths side-by-side?
Explore the System →
Why I Built This System
I'm Mathieu Janin. I launched my first publishing & communications agency in 1992, at age 25. By 2001, I was Director of Media & PR for Sunrise (TDC Switzerland), one of Switzerland's largest telecoms. Over the three decades that followed, working with SMEs, I distilled what works into a single framework. That's Smartketing® — and everything on this page comes from that experience.
Read my full story →Ready To Move From Invisible To Indispensable?
The Complete Pack — 268-page book, 27 companion resources, lifetime access, 14-day money-back. Or if you'd rather apply the system with expert help, explore the five paths.
P.S. If you've read this far, you know the system works. The question isn't whether to apply it — it's whether you'll start today or three months from now. Today costs $17.99.