Smartketing® Evolution — Tome 1
The 5+1 lever marketing system — for SME owners who want marketing that actually works.
STOP HOPING. START BUILDING.
Most small business owners waste time and money on ineffective marketing. They publish without strategy, spend without measuring, and hope for results that never come.
Smartketing® Evolution gives you the exact 5+1 lever system used by Smartketing® Group to turn marketing chaos into a marketing machine.
TABLE OF CONTENTS
A complete system in three parts
13 chapters across three movements: understand the foundations, master the 5+1 levers, take action. No fluff, no theory for theory's sake — every chapter ends with what to do next.
PART ONE — The Foundations
- Chapter 1 — Why Tactics Don’t Work
- Chapter 2 — The Anatomy of a Marketing System
- Chapter 3 — The Modern Marketing Equation
PART TWO — The Smartketing® System
- Chapter 4 — Overview: The 5+1 Levers
- Chapter 5 — ReactivAction™ · Your Hidden Treasure
- Chapter 6 — ReputAction™ · Proof Is Better Than Promises
- Chapter 7 — VisibilAction™ · The Art of Omnipresence
- Chapter 8 — FindAction™ · Generating Leads Without Begging
- Chapter 9 — AutomAction™ · Put the Machines to Work
PART THREE — Take Action
- Chapter 10 — Your Diagnosis: Where Are You Now?
- Chapter 11 — Your 90-Day Plan
- Chapter 12 — Mistakes to Avoid
- Chapter 13 — What Now? Three Paths Forward
Plus: Foreword, Introduction, Conclusion, and About the Author.
THE COMPLETE PACK · LAUNCH PRICE
Everything you need to apply the system
The book is just the start. The Smartketing® Evolution — Complete Pack gives you the full operating system: the digital book plus 27 ready-to-use companion resources, one per lever — checklists, scripts, templates, calculators.
$17.99
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| 27 companion resources | ✗ | ✓ |
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FROM THE AUTHOR
Pragmatic. Actionable. Honest.
“I was born in 1967. One year before the Internet.”
Mathieu Janin has spent three decades watching small business owners spend money on marketing that doesn’t move the needle. This book is the system he wishes someone had handed him in 1992.
“Pragmatic, not theoretical. Actionable, not merely inspirational. Honest, not peddling dreams.”
Director of Media & PR at Sunrise/TDC (2001–2007), founder of Smartketing® Group, advisor to SMEs across Europe, India, and North America — Mathieu writes from the operator’s seat, not the academic’s chair.
“It just needs to be smart.”
Welcome to Smartketing®.
FREE EXTRACT · INTRODUCTION
Small Business Marketing Is Broken
You know this feeling.
It’s 10:30 p.m. You’re still sitting at your desk, staring at your computer screen. Tomorrow you have an important meeting with a client, but tonight you’re trying to “do a little marketing.” You should post something on LinkedIn — it’s been three weeks since you last published anything. You have 47 unread emails from vendors promising you “the solution that will change everything.” And somewhere, buried in an Excel file you haven’t opened in six months, there’s a list of 200 contacts who could become paying customers.
But you don’t know where to start.
So you do what most small business owners do: you improvise. You post something quickly. You reply to a few emails. You tell yourself that tomorrow, you’ll take the time to “really get down to it.” Tomorrow comes. And goes. Marketing stays at the bottom of the pile.
If this scenario sounds familiar, this book is for you.
The Spaghetti Marketing Syndrome
I call it “Spaghetti Marketing”: you launch marketing initiatives in all directions, hoping that something will stick. A LinkedIn post here. A newsletter there. A website redesigned two years ago and never updated since. Each action, in isolation, seems logical. Together, they form organized chaos.
The problem isn’t that you’re not doing anything. The problem is that you’re doing a lot of things, without a system, without consistency, without measure. You’re busy, but not effective. You’re expending energy, but you’re not building anything lasting.
And the worst part? You know it. You see it every day…
Your marketing evolution starts now.
The system. The book. The tools. Everything you need to stop hoping and start building.
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