27 companion resources to apply the system
The companion toolkit to Smartketing® Evolution — 27 ready-to-use templates, scripts, and dashboards covering the 5+1 levers. Turn the methodology into action.
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The Smartketing® Evolution Complete Pack pairs the book with 27 ready-to-use templates, scripts, and dashboards covering the 5+1 levers framework — five acquisition levers (ReactivAction™, ReputAction™, VisibilAction™, FindAction™, AutomAction™) plus one retention lever (FidelisAction™).
Inside the Pack: 1 PDF book (268 pages) + 27 companion resources (25 PDFs + 2 Excel dashboards) in English — ready-to-deploy and supporting every step of the methodology.
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Read Chapter 1 free →The complete catalogue, by section
Each section maps to a chapter of the book. Browse the 27 templates, dashboards, and scripts organized by lever.
ReactivAction™ — Your Hidden Treasure
R1 — Reactivation email (recent client, < 6 months) · PDF
Reconnect with a silent client (2-6 months). Warm tone, value offer.
R2 — Reactivation email (long-time client, > 12 months) · PDF
Client lost for over a year. Careful tone, reminder of past collaboration.
R3 — Reactivation email (cold prospect) · PDF
Prospect who showed interest (quote, demo) without signing.
R4 — Dormant contacts segmentation (4 categories) · PDF
Classification grid + recommended actions + tracking table.
R5 — Reactivation campaigns dashboard · XLSX
Excel with campaign tracking + automatic rate formulas.
ReputAction™ — Proof Is Better Than Promises
R6 — 5★ review response · PDF
Warm, personalized response for Google, Facebook, TripAdvisor.
R7 — 3-4★ review response · PDF
Acknowledge positives, address concerns, propose corrective action.
R8 — 1-2★ review response · PDF
Professional response. Move to private channels.
R9 — Review request email (D+14) · PDF
Optimal timing solicitation (14 days after purchase).
R10 — Review reminder email (D+21) · PDF
Light reminder if no response to R9.
R11 — STAR method guide for testimonials · PDF
Exact questions for structured testimonials (Situation, Task, Action, Result).
VisibilAction™ — The Art of Omnipresence
R12 — 4-week editorial calendar · PDF
Thematic rotation (advice, story, client case, educational, engagement).
R13 — Content Core (content pillars) · PDF
Define 3 pillars with client problem, formats, topics, KPI.
R14 — LinkedIn posts (3 variants) · PDF
Personal story, actionable advice, client case.
FindAction™ — Generating Leads Without Begging
R15 — Landing page / lead magnet structure · PDF
5 sections: hero, problem, solution, social proof, CTA.
R16 — 5-email welcome sequence · PDF
D0-D10: delivery, quick win, social proof, diagnosis, follow-up.
R17 — USP template · PDF
Formulate your USP in 3 formats (short, developed, emotional).
AutomAction™ — Put the Machines to Work
R18 — Post-purchase sequence (4 msg / 30d) · PDF
D+1 acknowledgment, D+7 advice, D+14 satisfaction check, D+30 offer.
R19 — Workflow automation (scoring + routing) · PDF
5 steps: capture, scoring, classification, routing, measurement.
R20 — 25 ready-to-use AI prompts · PDF
Sorted by lever. ChatGPT, Claude, Gemini, Copilot.
FidelisAction™ — The Cement of the System
R21 — SME referral program · PDF
Structure, rewards, communication, KPI tracking.
R22 — Retention sequence (3 emails) · PDF
Monthly (value), quarterly (review), yearly (anniversary).
Tracking & Plans
R23 — Monthly Smartketing® Dashboard · XLSX
8 metrics, automatic formulas, Score line.
R24 — Personalized 90-Day Plan · PDF
Monthly roadmap + review.
R25 — 90-Day Checklist · PDF
45 actions / 12 weeks, checkboxes.
Smartketing® Score™
R26 — Score grid (40 questions) · PDF
5 dimensions × 8 questions, scoring, Pyramid™ levels.
R27 — Interpretation guide · PDF
Explanation of levels 0-4, priorities, actions.
Where to start: a 90-day workflow
The Pack works best deployed in order. Start with diagnosis, build a plan, then activate each lever as you progress.
1 — Take the Smartketing® Score (R26-R27)
Diagnose where you stand: 40 questions across 5 dimensions, scoring + interpretation.
2 — Build your 90-Day Plan (R24)
Personalized roadmap: monthly objectives, key actions, expected results.
3 — Follow the 90-Day Checklist (R25)
45 actions / 12 weeks, ready to execute and check off.
4 — Activate each lever on demand
Use the specific resources (emails, dashboards, scripts) when you reach the corresponding lever in your roadmap.
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